Andrew Nicholson MBA, Dip M., MCIM, DTI/SBS consultant
Andrew has a number of years experience in broad and varied projects
across a wide range of industries. He specializes in marketing,
business planning, project management and operations management
in the SME sector. He has a wealth of experience working with
SMEs from start-up through to mid-sized companies. He also has
a number of years’ experience training and lecturing in
higher education and commercial environments. Produced in-depth
studies of strategic planning and management and its implementation
for academic research, published articles in journals on marketing,
and currently working on further publications.
Chairperson – Rutland Business Forum
Work Experience:
30 years work experience in many and varied projects in the UK, in industries
ranging from hotel and catering to civil & mechanical engineering.
Broad experience in marketing management, human resource management
and operational management with major firms, in many projects valued
between £5 - £80 million.
Over last ten years, established own business consultancy, dealing with
small – medium sized companies within East and West Midlands.
Experience:
- Business Link Counsellor - Marketing Specialist (Leicestershire & Rutland)
- Business Link Lincolnshire – Personal Business Adviser (PBA) for Objective 2 project.
- Tutor for Henley Management College in Marketing (MBA)
- Tutor for the Chartered Institute of Marketing (International Marketing Strategy)
- Lecturer and Tutor for De Montfort University: all marketing subjects including under / post graduate students up to MBA (Principles of Marketing, The Business Environment, Buyer Behaviour, International Marketing Strategy, Operational Management and Project Management).
Core Skills:
Andrew has a number of year's experience in broad and varied projects across a wide range of industries. He specialises in marketing, business planning, project management and operations management in the SME sector. He has a wealth of experience working with SMEs from start-up through to mid-sized companies. He also has a number of years’ experience training and lecturing in higher education and commercial environments. To date the consultancy has been applied to both large and small organizations in the following areas:
- Market research for new product development, buyer behaviour and marketing in new industry sectors;
- Marketing planning and strategy;
- Database management and Customer Relationship Management (CRM)
- Analysis of market trends;
- Operational management, systems analysis, bench marking, production management (civil engineering, manufacturing, textiles);
- New Product Development – including start-up companies (Using innovation and new technologies)
- Systems Analysis;
- HRM training;
- Telephone Marketing;
- Communications;
- Training;
- Involved in the development of Commercial Internet companies, prior to their launch on the open market;
- ICT Strategies;
- PR;
- Advertising;
- International intermediary work involved in buying industrial machines and equipment.
- Finance – Management accounts (Running own business)
Produced in-depth studies of strategic planning and management and its implementation for academic research, published articles in journals on marketing, and currently working on further publications on management techniques.