Developing Your Business Ambitions

Andrew J. Nicholson MBA, Dip M., MCIM, DTI/SBS Consultant

MBA - Masters of Business Administration
Dip.M – Diploma in Marketing
MCIM – Member of the Chartered Institute of Marketing

Chairperson – Rutland Business Forum

Work Experience:

30 years work experience in many and varied projects in the UK, in industries ranging from hotel and catering to civil & mechanical engineering. Broad experience in marketing management, human resource management and operational management with major firms, in many projects valued between £5 - £80 million.
Over last ten years, established own business consultancy, dealing with small – medium sized companies within East and West Midlands.

Experience:

• Business Link Counsellor - Marketing Specialist (Leicestershire & Rutland)
• Business Link Lincolnshire – Personal Business Adviser (PBA) for Objective 2 project.
• Tutor for Henley Management College in Marketing (MBA)
• Tutor for the Chartered Institute of Marketing (International Marketing Strategy)
• Lecturer and Tutor for De Montfort University: all marketing subjects including under / post graduate students up to MBA (Principles of Marketing, The Business Environment, Buyer Behaviour, International Marketing Strategy, Operational Management and Project Management).

Core Skills:

Andrew has a number of year's experience in broad and varied projects across a wide range of industries. He specialises in marketing, business planning, project management and operations management in the SME sector. He has a wealth of experience working with SMEs from start-up through to mid-sized companies. He also has a number of years’ experience training and lecturing in higher education and commercial environments. To date the consultancy has been applied to both large and small organizations in the following areas:

• Market research for new product development, buyer behaviour and marketing in new industry sectors;
• Marketing planning and strategy;
• Database management and Customer Relationship Management (CRM)
• Analysis of market trends;
• Operational management, systems analysis, bench marking, production management (civil engineering, manufacturing, textiles);
• New Product Development – including start-up companies (Using innovation and new technologies)
• Systems Analysis;
• HRM training;
• Telephone Marketing;
• Communications;
• Training;
• Involved in the development of Commercial Internet companies, prior to their launch on the open market;
• ICT Strategies;
• PR;
• Advertising;
• International intermediary work involved in buying industrial machines and equipment.
• Finance – Management accounts (Running own business)

Produced in-depth studies of strategic planning and management and its implementation for academic research, published articles in journals on marketing, and currently working on further publications on management techniques.